Use dead time, when your callers are on hold to tell them about your business, special offers and other items of interest. Turn your sales team into a 24-hour machine. Put simply, communicate when you can't.

On Hold Marketing is a very popular service used by organisations of all shapes and sizes to deliver important company news, product and service information to telephone callers waiting on hold. On Hold Marketing psychologically reduces hold time, so by keeping callers entertained with informative on hold messages instead of dead ring tone, they are less likely to hang up and call your competitors.

The On Hold Marketing messages themselves are written by copywriters, recorded by professional voiceover artists and and edited by audio producers. It doesn't just have to be just plain speech though, On Hold Marketing can also be mixed with music to provide better ambience to your message. Each On Hold Marketing message is tailored to its environment and the context it will be listened to in.

On Hold Marketing is a proven, cost-effective tool that enables businesses to promote products and services, raise brand awareness and influence sales with bespoke on hold messages.

It can also be used as an informational tool - a soft sell - that informs your callers of news items, products and services.

On Hold Marketing can also help to highlight key events including seasonal promotions, important company news, new products and special offers. In short, on hold telephone messaging acts as an additional member of your sales team – it works around the clock 365 days a year without the annual salary.

On Hold Marketing offers clear benefits over a silent on-hold experience:

• Fewer hang-ups - callers will hang up on silence, fearing they have been disconnected
• Fewer complaints - callers perceive a shorter wait when they have something entertaining and informative to listen to
• Greater exposure - callers hear current information about your services and products

Things you may not know about On-Hold Marketing:

• Statistics show that up to 70% of the callers hang up if faced with silence whilst on hold for more than a few seconds
• 17 minutes a day is spent on-hold by the average executive (Office Team survey)
• 70% of callers are placed on-hold (AT&T)
• 90% of callers prefer on hold messaging to other options (AT&T)
• 25% of callers stay on hold longer with on hold messaging (Infomax)
• 20% of callers made a purchase after hearing an offer on hold (AT&T)